Enrique S.

Previously being a marketing director, knowing your market share and size of your total addressable market (TAM), filtered to actual not a wide assumption is key to your business success. Before you segment and create consumer target areas/attitudes and behaviours you have to know what you are dealing with. Going to narrow, you will hit the ceiling quickly. Too mass and broad... A lot of brand building involved and channel marketing to get cut through in the mass market and into memory structures for funnel activity based on lead time to purchase. Every pitch process we enter we focus on the share of search and share of market. Using models pioneered by binet and fields adapted for the online channel. Knowing the positioning of the brand segmented into their market based on the primary channel customer drivers needs to be analysed carefully so we know where there is room to grow, ceiling (need to attract new customers) and gaps. We recently grew one of our household name retail brand clients category share of search in Q4 by 6% YOY in a very competitive market. Equating the share growth to a YOY revenue growth of 15.4%.

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Backlinks vs. Internal Links 🔗 ? It shouldn't be a competition. Backlinks are like votes of confidence from other sites, while internal links connect your web pages for easier navigation. Both are essential for a successful SEO strategy. How are you managing your links? If you need some help, our flexible SEO consultancy service might be perfect for you. It's a bit of back-up that will help steer you in the right direction. Check out the details below. https://lnkd.in/e5krVA_V #Backlinks #InternalLinks #MarketingStrategy

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Have you heard the exciting news? LOCALiQ_UK was awarded ‘SEO Agency of the Year’ at the 2024 UK Agency Awards! 🎉 This achievement wouldn’t be possible without the trust of local businesses like yours. Thank you! 😊 If you want to increase your rankings in search engines, get more traffic, leads, and sales download a free SEO report for your business today 👇 https://hubs.li/Q02XGp_00 #LOCALiQUK #SEO #DigitalAdvertising

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We received some fantastic feedback from a client recently, on the impact the BrisTechTonic SEO strategy has had on her rankings … Want to improve your ranking in search results? Visit our website to get in touch today. #bristechtonic #seobristol #bristolseo #searchenginerankings #seoexpertbristol #bristolseoagency

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This guide explores the evolution of SEO (Search Engine Optimization) and its profound impact on how companies operate in the digital realm. For UK business owners, understanding the historical and current trends in SEO is crucial for staying ahead in the competitive market. The guide delves into the significant milestones in SEO development, shedding light on essential strategies and practices that can elevate your online visibility and effectiveness. Stay tuned to enhance your digital presence and navigate the evolving landscape of search engine optimization. 👉Follow me ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. The barrier though with SEO is that it can take several months, or even years, and incredible expertise to gain positions in the top search results on Google. In this piece, we speak to some industry experts and startups to understand how you can access SEO traffic whether your site ranks or not. https://lnkd.in/gXnWQRrA #seo #pageranking #organictraffic

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If any of the #PPC folks missed search and social advertising events from #BrightonSEO, then this summary by Serge Nguele covers all the key events and information you need to know. Please give it a read! https://lnkd.in/d8625ZNz #SEO #search #socialadvertising #digitalmarketing

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This 80/20 rule TRIPLED our clients quarterly revenue through Remarketing campaigns🔥 Ideally Remarketing Campaigns should be taking 20% of your Advertising budget, but generating 80% of your results🚀 Remarketing audiences can include: 👉🏾 Website Visitors 👉🏾 Social Media Content engagers 👉🏾 Previously converted customers 👉🏾 High value converted customers 👉🏾 Website Visitors of specific pages 👉🏾 Previously converted customers of specific products/services 👉🏾 ‘Cold’ customers (those who haven’t purcharsed again in the last circa 180 days) Make sure you’re always optimising your Remarketing campaigns to find the sweet-spot between increasing touchpoints and pushing urgency and fear-of-missing-out. But equally..make sure you aren’t bombarding audiences too much with the SAME style of adverts which will cause Advert fatique!❌ —— Follow and turn on notifications for more FREE Marketing tips🛎️ #advertising #digitalmarketing #paidsocial #ppc

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**SEO Budget Constraints** Are budget constraints holding your SME back from investing in SEO? 💰 Don't let financial limitations hinder your online growth potential! At Marketing Success 4 U Ltd, we understand the challenges of SMEs and offer tailored SEO solutions that deliver results without breaking the bank. Our cost-effective strategies are designed to maximise your ROI and increase your online visibility within your budget. Let's explore how we can help your business thrive in the digital landscape. Contact us today for a free consultation! https://lnkd.in/efDXZ4a5 #SEO #SME #BudgetFriendly #GrowYourBusiness

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Once you understand the impact of local search on your target market’s behaviour and the key factors that influence local search rankings, you can effectively leverage local SEO to your advantage and get your business noticed. Read more 👉 https://lttr.ai/AYsQh #OnlineVisibility #LocalSeo #UltimateGuide #Socialmedia #LocalVisibility #SocialMediaFeed #socialmedia #ConductingKeywordResearch

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☠ SEO Horror Story #4 ☠ Nothing like waking up to find 1,000+ pages of the dev site being released into Google's index. Nick Swan and SEOTesting could this be one of your next features, please? Mechanism to monitor when a dev site that used to have noindex, nofollow on all pages got changed into index, follow? I guess you can discover the issue even now through SEOTesting through the automated emails you guys send when a page that wasn't getting impressions starts doing so, but I guess the damage is done if we get to that point. #endthenightmareforusplease #seo #searchengineoptimization #searchengineoptimisation

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If you caught our rebrand and website launch last week, you may have seen glimpses of our brand new RARER methodology Good #SEO has become very rare these days. For a number of reasons, finding a trustworthy SEO supplier that will future proof your organic channel has become somewhat of a minefield Truly authentic SEO is even rarer, which is why we have built the new Whitworth methodology around just that Check it out! https://lnkd.in/eHraKvrf

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Get in touch for a free Google profile audit. No contracts and the most competitive SEO pricing around. We won’t be beaten 🚀 #seo #gmb #googleranks #organicleads

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You'll have hheard or read me saying this before but...Search Engine Optimisation (SEO) is the backbone of a strong online presence. In the UK, where businesses face fierce competition, effective SEO can mean the difference between thriving and fading into obscurity. At Peak District SEO, we specialise in providing expert SEO and PPC solutions tailored to your unique business needs. Whether you’re a local shop or a national brand, our UK SEO specialists are here to drive your success. --What is SEO and Why Does it Matter?-- SEO, or Search Engine Optimisation, is the process of improving a website’s visibility on search engine results pages (SERPs). By optimising your site’s content, structure, and technical aspects, you can attract organic traffic, boost brand awareness, and achieve better rankings. For businesses operating in the UK, investing in SEO consultancy services ensures that you stay ahead of your competitors and meet the ever-changing demands of search engine algorithms. Read more.. https://lnkd.in/ecvrxVmw

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LINKS DO MATTER and how you use them / get them matters as well as SIMULTANEOUS changes to brand demand. We've been testing a few different sources for links whilst running some experiments by leveraging brand awareness via other channels. We've been testing a few link sources alongside digital PR campaigns. We've used Serpzilla and Search Intelligence Ltd for campaigns alongside our own SEO testing and query counting process. We found really good links on SERPZILLA saving us the usual outreach headaches. Link in comments. Here's what we've done: 1. We performed an SEO audit for a client SEO Audits IO 2. We got the client to sign up to SEO Stack 3. We did the audit and listed all the work to be done in SEO stack 4. The client asked us to run the SEO and take over, so we executed the campaign 5. We used Serpzilla to build links to specific pages on the domain, we shaped the anchors and internal link anchors 6. We had ran a campaign with Search Intelligence Ltd for digital PR for the root domain 7. We leveraged digital PR and some social spend to drive up brand search volume - this took a while but we increased brand search impressions, variants and google trends for brand 8. We ran various SEO tests whilst maintaining brand and link acquisition campaigns - we focused on driving up query counts for key start of funnel pages 9. As long-tail traffic grew, we did some split testing with navigation changes, footer changes, anchor changes, title CTR improvements, expanded structured data and more 10. We did a content clean up, we didn;t change a lot, the content was good, had good engagement, we did some bolstering of content, improved internal links, added FAQS from AlsoAsked and used markup INITIALLY, there was a bit of lag before anything moved - query counts gave the client insight into page weight movement so they knew there would be a time delay. One interesting aspect was just how much importance brand DOES play a part in ranking. Mark Williams-Cook covered this to a degree in his "Improving your SEO with conceptual models" presentation (link in comments). For example - IF you are building links, but your brand just doesn't have any real verifiable establishment - you lose out on a key point of trust which may lessen the impact of link building exercises. Ticking all the boxes in your SEO strategy is KEY - if you miss out something important such as brand - it can undo the benefit from links, content quality improvements or bosltered E-E-A-T etc. Anyhow - a happy client. Note, growth is NOT I repeat NOT inclusive of blogs. #seo #seo2025

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